Hierarchy of Purposes
Management consulting includes a broad range of activities, and the many firms and their members often
define these practices quite differently. One way to categorize the activities is in terms of the professional’s
expertise (such as competitive analysis, corporate strategy, operations management, or human resources). But
in practice, as many differences exist within these categories as between them.
Another approach is to view the process as a sequence of phases—entry, contracting, diagnosis, data
collection, feedback, implementation, etc. However, these phases are usually less discrete than most
consultants admit.
Perhaps a more useful way of analyzing the process is to consider its purposes; clarity about goals positively
influences an engagement’s success.
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